Three ways to work with me.

Put simply, it's a book that demonstrates your expertise and credibility to potential clients. In a noisy online world, it's a permanent reminder of why you are the person they need.

It costs less than most people think and can be a very worthwhile investment in your business. You'll pay upfront for the things worth paying for — editing, proofreading, cover design, formatting — but you keep every penny your book earns afterwards. Part of what I do is help you spend that money well and avoid the expensive mistakes.

Traditional means a publisher takes on the costs and the control, and you earn royalties only once they've made their investment back. Self-publishing means you cover the costs, keep the rights and keep the income. Hybrid sits in between, sharing the costs and the profits. I'll talk you through which makes sense for what you're trying to achieve.

This is the question almost everyone arrives with, and it's exactly what The Spark is for. The answer usually already exists somewhere in your business — it just needs finding and shaping.

Some people do. But for most business owners, the book earns its keep in a different way: credibility, speaking invitations, better enquiries, and clients who arrive already convinced.

Yes. This is the difference between a book that helps your business and one that quietly embarrasses it. I'll tell you what each person does and how best to use them for your book.