Emmer Publishing.

Self-publishing for business owners

Your business has a book in it.

I help coaches, consultants and small business owners write and self-publish a 40,000 word book. The kind that does the talking for you, brings the right people to your door, and makes you the obvious person to call.

A laptop, open notebook and pink pen used for planning a self-published business book, beside a cup of tea

Sound familiar?

  • You know a book could revolutionise your business, but you don't know what yours could be about.
  • You started writing, ran out of steam, and the document has been sitting there ever since.
  • You've heard self-publishing is doable, but the process looks like a second job.
A grid notebook surrounded by crumpled paper balls with a pen resting on the page

That's exactly where I come in.

Why 40,000 words?

Every book I work on is roughly 40,000 words. Long enough to say something worth saying and short enough for people to actually finish it. Just the right length to keep your publishing costs sensible while still doing everything you need it to. A book isn't better for being longer, it's better for being read.

What people say

“I'm absolutely delighted with the finished book, and I honestly don't think it would have happened without Danielle's knowledge, encouragement and support. I wouldn't hesitate to recommend her to anyone looking for guidance and support in bringing their book to life.”

Lisa Jackson, Acorn Marketing

Lisa Jackson

Acorn Marketing

“The Spark session was really beneficial for many reasons, especially for having a much clearer structure for my book.”

Jane Evans

The Lasting Life Change Coach

How it works, and the best options for you.

01

Find the book in your business.

We work out what you should actually write about: the thing that serves your readers and your business at the same time. Then we turn it into a chapter plan.

Start here → The Spark

02

Write it.

With a structure, real deadlines, people to ask, and someone checking you're on track to get your manuscript actually written. Book coaching that supports you towards your goal.

You'll want The Sprint

03

Publish it properly.

A team to walk alongside you through editing, proofreading, cover design, formatting and publication, and showing you the tools you need to manage your self-published book.

You'll want The Book Launch or Full 1:1 Support

Your book, in your words

I don't believe in using AI to write books.

It might help with planning or research, but the writing is yours. You're the only person who knows your business from the inside, and readers can tell the difference. Most people find that writing the book makes them clearer about what they're offering, which is worth as much as the book itself.

You've got other options

Do it yourself with a self-publishing platform.

A real option if you know what you are writing and are very self-motivated. If that's not you, things can get messy quickly.

Hire a ghostwriter.

Perfect if you're certain you are not a writer. Expect to pay £15,000+

Google it.

Everything you need is out there. So is a lot of misinformation, and a lot of confidently wrong AI answers. It'll take you months, and nobody will tell you how you're doing.

Work with me.

Guidance, accountability, and access to specialists who've worked in the industry and can answer questions about your book. There are costs upfront, but you keep every penny your book earns.

Even a traditional publisher only pays you once they've earned their investment back, and they'll still expect you to do most of your own marketing.

Questions people always ask

Put simply, it's a book that demonstrates your expertise and credibility to potential clients. In a noisy online world, it's a permanent reminder of why you are the person they need.

See the three ways to work with me →

The Emmer Edit

Occasional notes on writing, self-publishing and getting your book finished. No spam, just helpful tips.

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Not sure which one is right for you?

Tell me a bit about your business and I'll point you in the right direction.

Based in Cumbria, working with business owners across the UK.

Get in touch